Client Success Story – SEO – Crown Celebrations

For over 20 years, Crown Celebrations had carved out a niche in party and wedding planning to local clients in the Peak District. But when Managing Director Patrick Bisset decided to expand into selling fancy dress costumes, he knew he'd need to attract a wider audience.

So, in order to attract visitors from Cornwall to Caithness, he decided to approach a number of search engine optimisation companies. After much deliberation, he chose FirstFound.

Client’s Objectives

Increase nationwide enquiries
Improve visibility on the search engines
Generate more business through the website

FirstFound’s Solution

From the start, FirstFound were able to grasp Patrick's requirements and work on a nationwide campaign. By targeting UK-specific search engines such as Google.co.uk, and UK-specific search phrases FirstFound ensured that clients from all over the country would be able to find the website.

Results

Improved search engine listings
More business from clients outside the local area
Recession-busting turnover increases of over 100% in 2009 and 2010
75% of business generated through the internet

“We spoke to what seemed like dozens of different search engine optimisation and marketing companies, all promising and guaranteeing lots of different things. And then we spoke to FirstFound.” “From the start, they were open and honest with us. They sounded much more genuine than the competition, not promising what they could do, but recommending what they could do to help us” “And it's worked”

Patrick Bisset – Managing Director